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Digital Growth Marketer

CanvasPop is a venture-backed B2C e-commerce company focused on delivering personalized wall art and home decor products. Winner of Startup Canada’s Global Entrepreneurship Award. With over 300,000 happy customers around the globe, we’re now looking to grow and innovate the personalized art market using technology and mass customization.

We’re looking for an experienced and passionate marketer to lead growth initiatives that can scale. As a growth marketer at CanvasPop, you will be responsible for leveraging digital channels to drive traffic that converts. If you’re someone who sees opportunities when others don’t, can gather insights from data, and loves experimenting, then come join our effort to grow CanvasPop into a household name!

Job Functions

  • Create and carry out growth experiments that drive traffic to canvaspop.com using online channels (content marketing, AdWords, Facebook ads, email marketing, SEO, etc.)
  • Strategize and lead the building of optimized landing pages to convert traffic from targeted PPC advertising and retargeting campaigns (Facebook, Google AdWords)
  • Assist in the creation and amplification of content (blog posts, infographics, videos, etc.) through distribution on relevant publications
  • Use Google Analytics and other reporting tools to gather insights, track and optimize performance of growth initiatives
  • Plan, schedule, and send promotional email campaigns and drip email campaigns; test email content to optimize open and click-through rates   

Required Experience

  • 2+ years of digital marketing experience; driving traffic through paid, earned, and owned channels
  • Growth mindset; able to come up with experiments, test and iterate quickly; learn from previous challenges  
  • Knowledge of HTML and CSS, and basic proficiency with design tools (Sketch, Photoshop)
  • Analytical and able to gather insights and make decisions from data (on Google Analytics, for example)
  • Experience using tools such as MailChimp, SEMRush, WordPress is an asset

What You’ll Get From Us

  • Work with a passionate team to deliver the world with remarkable, personalized art
  • Flexible vacation  
  • Health, dental, vision benefits
  • The latest tech to help you succeed
  • Competitive compensation + ownership in the company
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